From our Online Survey, we've found that most people were more likely to watch films at home and were more inclined for those films to be blockbusters. However,100% answered that they do go to the cinema and more over, almost 45% go once a month and almost 17% go every week.
In terms of thrillers, 89% answered that they often watch them and 34% said that they have seen over 30 thrillers.
However, 100% of our audience that answered our survey was in the age category of 13-17 and only 3 persons out of 18 that answered said that they prefer social realism or psychological thrillers; the , majority (50%) said they preferred Action thrillers.
From this we can conclude that our target audience of 16-24 years old is perhaps too young. Meaning our social realism, psychological, urban thriller should be targeted at an older audience ( maybe 24-35 year olds).
Though our film would be certified a 15 and we are keen for it to appeal to young ages above 15 as well, we think that perhaps we should continue with our other Audience research to target our audience at an older age.
However, we will also interview some younger people to get their point of view and understanding on the concept of thrillers, especially social realism ones.
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