Thursday 18 December 2014

RESEARCH - IDENT




Idents are an important part of the marketing towards a productions company and also can be used with a sound bridge to enhance and the atmosphere set up for the film that is about to happen.
Whilst researching ideas for our own ident concepts we came across a selection of 'Film 4' idents as shown above. Ewan and I liked the composition of these indents though we know it isn't possible for us to create our own ident in a similar way. We liked the concept of a dark graphic, cleanly cut ident that was simple. We liked the motion animation of the film 4 indents which worked to create a slick, professional and thrilling ident. We aim to achieve the same effect with our own ident; though it is graphic and simple we want to make it edgy. Here are some indents we liked and thought would influence our ident design well:






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